The Jelly Belly Center tour and candy store Pleasant Prairie, Wisconsin.
If you like candy and jelly beans in particular, the Jelly Belly tour is a fun tour for nearly any age.
The Jelly Belly Center is just a few minutes east of the Prime Outlets Mall Pleasant Prairie. Just a bit north of the Wisconsin-Illinois border. It is a great option to give the kids a break from shopping at the mall. Or, you can do some jelly bean shopping in the store.
The Jelly Belly tour takes about 35 minutes.
You ride a train for the entire tour so anyone can take the tour. The only hard part will be standing in line to get on the tour. Everyone is given a paper hat before taking the tour due to FDA regulations. The warehouse the tour takes place in contains over a billion jelly beans.
The tour is primarily a train ride around the huge jelly bean warehouse.
The train driver gives a live commentary as you stop at various places along the tour. There are videos showing the different parts of jelly bean making. Making a jelly bean takes several days and the tour covers all the steps. There are also examples of older outdated equipment along the way showing how jelly beans have been made in the past.
The Jelly Belly Candy Company is has a long family history.
Started in 1869 by Gustav and Albert Goelitz, the Jelly Belly company still has family members in the corporation and the making of jelly beans. The Jelly Belly Center has many photographs showing the history of the company.
Don’t miss the jelly bean art.
There are many large images created entirely out of jelly beans. Some of them contain thousands of jelly beans. These huge images are along the tour and in the tour center.
There is a section about Ronald Reagan in the Jelly Belly store.
Ronald Reagan’s mention of jelly beans really helped the Jelly Belly company take off. While it had been doing good before, the introduction to the press by Ronald Reagan vastly increased exposure and the company has expanded greatly since.
The tour ends at the Jelly Belly Factory Store.
All the different flavors of gourmet jelly bean are available. You can also try samples. The Jelly Bell factory store also has candy that did not make standards in shape for sale at a discount. This is a Jelly Bean lovers heaven. You also get a free bag of Jelly Belly jelly beans for taking the tour.
Don’t forget to learn what the most favorite flavor of Jelly Belly jelly beans is.
It has changed over the years a bit. I was surprised.
The tour runs all seven days a week.
9am – 4pm. The tour and store are closed on some holidays. You can call the tour phone number to check if there are any changes.
Jelly Belly Center Tour Information Phone Number:
The address for the Jelly Belly Center:
- 10100 Jelly Belly Lane
- Pleasant Prairie, WI 53158
To get to the Jelly Belly Center Tour and Store from I-94.
Get off I-94 at exit 347. Go east on State Route 165 (also called Lakeview Parkway). The Jelly Bell Center (Jelly Belly Lane) is at the intersection with State Route 31 (Green Bay Road).
Map to Jelly Belly Candy Company in Pleasant Prairie, Wisconsin
View Larger Map
The Jelly Belly Website: